btw, there’s a nice little article about this on motionographer..

The final, carefully planned shoot involved massive bluescreens that went all the way to the ceiling, the huge diorama itself, and two separate motion-control rigs – an eighteen-fot rig on one side, and a 12-foot rig on the other. The shoot itself was done extremely slowly – 1 fps — and with painstaking attention to detail. Some of the long zoom/dolly shots that appear in the spot actually took more than 30 minutes each to complete.