Nike Football Adverts Are Great

The ‘Write the Future’ TV spot dropped a few of weeks ago to critical acclaim the world over (and from me) but I never got ’round to posting it. Not that it matters. If you haven’t seen it by now, chances are you’re not fussed about seeing it. But I still feel the need to tip my hat to Nike for another quality advertising campaign.

httpv://www.youtube.com/watch?v=idLG6jh23yE

Ever since the ‘Good vs Evil’ / (Nike vs the Devil) advert in ’95(? was that really 15 years ago?! Still one of the best adverts ever), I’ve been a fan of Nike’s forays into football advertising. I remember the first time I saw that advert, I spent the whole of breaktime the day after trying to trap the ball sweetly after chesting it up, so I could flick my collar and have a shot. I never managed it.

httpv://www.youtube.com/watch?v=BOM1k4oLGJU

Au revior! So badass..

The whole infatuation with Brazil and the Joga Bonito thing that dominated Nike’s output since then has been pretty cool, but it’s nice to see a return to the international all-stars approach that made them the best in football advertising. Adidas just can’t keep up. Bless ’em. Even with Kaka & Messi on their team, they struggle. There was the ‘Impossible is Nothing‘ campaign a few years ago which wasn’t too bad.. And the ‘Jose+10’ idea was nicely done..

httpv://www.youtube.com/watch?v=9HriehhPvPk

..but let’s be honest, they’re no ‘Take It To The Next Level‘ are they(?)

While I’m here, some other Nike adverts that still make me smile:

Oh, and the print campaign to go along with the ‘Write the Future’ isn’t too shabby either..