on the trail of the dark knight

The Dark Knight

You ought to know by now that there’s a new Batman film on it’s way. Next summer apparently. I cant wait. It looks the bees knees. There’s a 6 minute ish preview taken from the IMAX showings of ‘I Am Legend’ that you can watch here if you’re quick. The Joker looks sooo sick (both in the mental sense, and in the ‘whoa dude, that’s sick!’ sense).

I Miss My Mommy

What I’m really liking though, is the teaser stuff viral build-up they’re doing online with the various sites tied into the film. I’ve mentioned the Dark Knight and the Harvey Dent ones before but they’re increasing by the week it seems.. There was We Are The Answer for Harvey Dent, and then there’s been whysoserious (and it’s sub-sites) and Rent A Clown and rory’s death kiss which rather splendidly get people to engage with the Joker in ‘real life’ (if I wasn’t afraid of looking like a prick, I’d don the face paint and send a photo in). And then more recently, there’s A Taste For The Theatrical with its links to the high quality preview for the film, and the Gotham Times. Then there’s The Ha Ha Ha Times which is an alternative version of the Gotham paper.

Not to mention the other promo stuff, like this Joker cake or the Gotham Novelties box..

Super stuff! I love it. How cool would it be to be working on this project(?!) Note: WB, if you’re looking for some extra Photoshop work or CSS type of stuff, get in touch. I’ll do it for free. Fact.

I’m sure there’ll be more to come before the film gets released. It’s doing a superb job of building up anticipation (for me anyway) and I’ve no doubt the film will meet all my expectations :). My spidey-sense says so. (Oh wait, wrong film…)

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