Billboard adverts are done to death. No-one cares about them anymore. Some places even ban them completely because it’s 100% agreed that they’re ineffective (at least, I’m pretty sure that’s the reason). So if you’re in advertising, what do you do(?)
A. You get into the minds of people walking past them. Obviously.
This new billboard for the tv series ‘Paranormal State’ (which, btw, sounds like a quality production *cough* Most Haunted *cough*) effectively tricks people into thinking they’re mental by sending sound straight into their tiny little brains.
Mounted above the billboard, the system projects an isolated beam of sound down onto a targeted area of the sidewalk – from seven stories up! People who pass by the billboard are startled and entertained by the sudden message, and their attention is drawn directly to the billboard itself. Meanwhile, quiet is preserved for all of the neighbors.
Lucky neighbours! Not so lucky innocent people walking past who don’t actually want to pay attention to your poxy advert. Apparently, ‘the sound of a women’s voice whispers, “Who’s that? Who’s There? …It’s not your imagination.”‘, which in my book is really creepy. By ‘creepy’ I mean ‘irritating’. By ‘irritating’ I mean ‘a ridiculous invasion of personal space that should surely be illegal or something’. It’s tantamount to those people who block your way on pavements by holding up luminous signs with ‘Unlock your phones! Next street across!’ on just following you down the street all up in your face going ‘ooohh, you love your phone being unlocked don’t you.. oooh…’.
It’s not on really is it(?)
That said, it’s very clever :). If only these powers could be harnessed for the power of good..
more info: http://holosonics.com/PR_AE.htm